About

Founder. Operator.
Builder.

I'm Prathmesh, CEO and co-founder of Salk AI, an AI-native advertising and creative studio based in Nagpur, India.

I studied engineering at BITS Pilani, then spent years in performance marketing at Pixis AI and on Misfits Market with Rubix Agency, personally managing $30M+ in Meta ad spend.

These days I build the systems myself: AI voice infrastructure, full-stack products and agentic workflows that let a small team operate like a big one.

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Prathmesh Tokekar in a grey blazer
founder, Salk AI
Prathmesh in Dubai with the Burj Khalifa behind him
Dubai, often.
I think in frameworks: barbell strategies, outcome-ownership models, and companies run mostly by agents.