Project · AI ad studio · [YEAR] - now

salk.ai

● LIVE

A canvas-based AI ad studio. The models generate, human editors direct, and Creative Intelligence decides what's worth making.

$ project status salk.ai
statusLIVEsince[MONTH YEAR]team[N] humans + agentsstackNext.js · TS · Python · GCP · Postgres/pgvectormodelsVeo · Kling · HeyGen · ElevenLabsnextperformance-based pricing
The numbers · all placeholders until verified
₹4
cost per lead, [CLIENT / VERTICAL]VERIFY
₹5
cost per lead, [CLIENT / VERTICAL]VERIFY
[X]
ads shipped to dateVERIFY
[X] hrs
brief to first cutVERIFY
01
The story

The bottleneck was always the ad.

At Pixis I watched machines get very good at spending money and stay very bad at deciding what to show people. Every account I touched had the same ceiling: not enough good creative, fast enough.

So salk.ai puts the whole pipeline on one canvas. Creative Intelligence scrapes what competitors are running and ranks the angles worth stealing. The models draft. A human editor picks, cuts and kills. Then the numbers decide what we make next.

[ADD: the first client, the first win, the moment it clicked.]

we almost built this as a SaaS. glad we didn't.
Screenshots · drop real ones in
[SCREENSHOT · the canvas, 16:10]
the canvas. every model on one board.
[SCREENSHOT · Creative Intelligence report]
ranked, scored angles
[SCREENSHOT · finished 9:16 ad]
what ships
02
What I learned
things I'd tell myself on day one:
  1. Volume of creative beats quality of any single creative. Then quality wins the tiebreak.
  2. Clients don't buy AI. They buy cheaper leads. Lead with the number.
  3. Humans in the loop is a feature, not a confession.
  4. Charge per video. Charge per result.
#4 is the whole next chapter.